Skip to content

Next step!

octobre 24, 2008

(In this text, I’m talking about the produced shows and content made by my small team during this past year. We used to call it "Seesmic production"… 😉

The bet was bold, we were entering the unknown. To create "content" on a closed site, in alpha, in a country we were just discovering, tip-toeing on usages and behaviors still unexplored, while hardly speaking their language. 😉 We made the bet on content in Seesmic (produced by Seesmic) together, Loic and I, and together we’re ending it. It’s a logical and rational decision. The objective had been to facilitate conversations, enrich them, and deliver value. To take the best of this collective intelligence and share it with the rest of the world as eye-witness accounts of a point in time, of a story that unfolds with us everyday. With my team, we tried, attempted experiments, used the images in different ways, brought in guests, and provoked discussions, both serious and lighthearted. We wanted to invent a new kind of content – hybrid shows both editorialized and user-generated. It was a complicated bet, but so exciting.

Looking back on it all, some exceptional moments come to mind: the interview with Spielberg and the cast of Indiana Jones in Cannes, the video for Ingrid Betancourt, the mash-ups and shows conceived by the users (Hache, Virginie, Béatrice), the Intro Video (and its Behind the Scenes), the Great Village on Ground Zero, the success of Rachael and Sukhjit (overcoming the obstacle of breaking into a community within a few short months), more than 250 episodes of all the shows (Seesmix, Seesmic Café, Seesmic du Jour…), Kevin Smith in L.A., the Republican and Democratic Conventions (thanks Dan), the tribute to Craig Mangenello (a Seesmic user who passed away), the Seesmeetups and gatherings in Austin, Vegas, or New York, the day with Monty Python’s John Cleese, etc, etc… To make a long story short, mind-blowing things happened EVERY day.

It was necessary to produce content. We had to create a backbone for this service of a new genre, to provide points of reference, rendez-vous and perspectives, to conserve traces of these conversations, to archive these hours spent discovering one another, to propose subjects and encounters. This graft between the natural and the scripted, between the spontaneous and the rehearsed, had to be attempted to accompany the baby’s first steps. But the graft content/site has a price tag incompatible with the product’s progress and the difficult times ahead. Despite all the pleasure that we shared, and procured, Seesmic is first and foremost a tool, a platform that must permit each person to communicate and exchange without necessarily becoming an actor for "content". Seesmic is not a UGC platform (User Generated Content). The seesmicers don’t generate "content", they talk to each other, they share, they discover themselves and experience emotions. What they generate is life, not a show. The simple act of participating in a conversation with images does not turn those images into "content". A text with words that rhyme doesn’t always result in a poem.

Loic and I remain convinced that the idea was good, but undoubtedly initiated too early and, as a result, a luxury in relation to the reality of the product: unfinished, not monetized, not yet mature. We made this decision together, as adults, just like we often did this year with regard to a variety of topics. I will therefore no longer be full-time at Seesmic, but I remain a shareholder and will continue to collaborate and undertake occasional projects in other areas. The adventure has only begun!

Coming soon 😉

PS: Thanks again to Alicia for the smart translation…

9 commentaires leave one →
  1. octobre 24, 2008 3:53

    Time will prove we were right, just too early! Thanks for all the fantastic moments doing extraordinary things together full time, let’s continue them in our new friend-shareholder-consultant relationship! Keep rocking, can’t wait to see the new vinvin.

  2. octobre 24, 2008 8:16

    All truth passes three stages. First, it is ridiculed. Then, it faces strong opposition. Then it is seen as having always been obvious.
    Seesmic is the truth and the obvious is soon.
    See you. Soon.

  3. octobre 24, 2008 8:20

    good luck with your next move Vinvin. I hope we have the opportunity to work together on something again in future. Bon chance!

  4. octobre 24, 2008 8:50

    « tip-toeing on usages » – I misread this as « tip-toeing on sausages »
    Soon, you will actually be doing this while I direct the camera. Your feet will smell delicious and animals will not leave you alone.
    Your particular brand of genius has been noted.

  5. octobre 24, 2008 9:07

    Sad news. I think your spirit gave really great value to Seesmic. Not only your contents, but your presence, your points of view, the way you understand life…
    The idea to generate contents and so bringing awareness to Seesmic I think was a great marketing tool, and should be reconsidered somehow. Maybe no need to make « high-cost » productions, but I’m sure you agree with me if I say that creativity doesn’t always need too much money behind…
    I didn’t know you before Loic introduced you in Seesmic. But I became a fan. So, whatever road you choose, keep up with the good job!!
    Mucha suerte 🙂

  6. octobre 24, 2008 9:49

    thx for explaining. It has been a pleasure to see your ‘shows’ at seesmic.
    Go for it.. and be the next president of France. ( or the new coach of PSG football club))

  7. octobre 26, 2008 12:14

    Nice post. Seems like a good idea – remain on in a consultation role with Seesmic while expanding your own original content. Good luck with it all. I’m looking forward to seeing what you come up with.
    I’m in SF next month so if you’re around I’ll get you a drink or two.

  8. octobre 26, 2008 5:20

    I think it was time vinvin. I look forward to seeing you soon friend. talk soon -G

Laisser un commentaire

Entrez vos coordonnées ci-dessous ou cliquez sur une icône pour vous connecter:


Vous commentez à l'aide de votre compte Déconnexion / Changer )

Image Twitter

Vous commentez à l'aide de votre compte Twitter. Déconnexion / Changer )

Photo Facebook

Vous commentez à l'aide de votre compte Facebook. Déconnexion / Changer )

Photo Google+

Vous commentez à l'aide de votre compte Google+. Déconnexion / Changer )

Connexion à %s

%d blogueurs aiment cette page :